cove social brand identity
Cove Social is a mocktail bar that focuses on bringing a fun, vibrant, and sober environment to its audience.
During the research and early ideation phase for the brand identity, a SWOT analysis, target audience identification, and brand personality exercise were completed. This helped move the project into developing the visual identity.
Cove represents a small, sheltered place where people gather and feel comfortable spending time together, which reflects the atmosphere of the brand. The primary Galaxy color was chosen to connect back to Addiction Recovery Month. This ties to Cove’s concept of creating a sober-friendly environment.
Overall, the visual direction of the brand is inspired by a modern Art Deco style combined with vibrant, energetic color usage. This establishes a space that feels elevated but also fun.
After establishing the brand identity, it was then applied to a menu design, exterior signage, and a website homepage.
The menu uses clear hierarchy and color to differentiate between categories: green is used for food, while purple is used for drinks.
Research was done on common signage types for restaurant and bar environments. This helped inform the development of a spec sheet for real-world fabrication.
cove social brand identity
Cove Social is a mocktail bar that focuses on bringing a fun, vibrant, and sober environment to its audience.
During the research and early ideation phase for the brand identity, a SWOT analysis, target audience identification, and brand personality exercise were completed. This helped move the project into developing the visual identity.
Cove represents a small, sheltered place where people gather and feel comfortable spending time together, which reflects the atmosphere of the brand. The primary Galaxy color was chosen to connect back to Addiction Recovery Month. This ties to Cove’s concept of creating a sober-friendly environment.
Overall, the visual direction of the brand is inspired by a modern Art Deco style combined with vibrant, energetic color usage. This establishes a space that feels elevated but also fun.
After establishing the brand identity, it was then applied to a menu design, exterior signage, and a website homepage.
The menu uses clear hierarchy and color to differentiate between categories: green is used for food, while purple is used for drinks.
Research was done on common signage types for restaurant and bar environments. This helped inform the development of a spec sheet for real-world fabrication.
cove social brand identity
Cove Social is a mocktail bar that focuses on bringing a fun, vibrant, and sober environment to its audience.
During the research and early ideation phase for the brand identity, a SWOT analysis, target audience identification, and brand personality exercise were completed. This helped move the project into developing the visual identity.
Cove represents a small, sheltered place where people gather and feel comfortable spending time together, which reflects the atmosphere of the brand. The primary Galaxy color was chosen to connect back to Addiction Recovery Month. This ties to Cove’s concept of creating a sober-friendly environment.
Overall, the visual direction of the brand is inspired by a modern Art Deco style combined with vibrant, energetic color usage. This establishes a space that feels elevated but also fun.
After establishing the brand identity, it was then applied to a menu design, exterior signage, and a website homepage.
The menu uses clear hierarchy and color to differentiate between categories: green is used for food, while purple is used for drinks.
Research was done on common signage types for restaurant and bar environments. This helped inform the development of a spec sheet for real-world fabrication.
A homepage was created to help establish Cove’s online presence. The goal was to immediately communicate who Cove is when first interacting with the website.
The homepage features Cove’s mission, what they offer, and an embedded link to Cove’s Instagram page to showcase what they have been up to as of late.
