MMIW carousel advertisement
silver award - aafcm
The goal was to bring awareness to The Missing and Murders of Indigenous Women through a carousel advertisement.
Starting the process with research and finding key statistics to emphasize that both inform the audience and create an emotional impact. From there, devoloping the visual direction to support the messaging was next.
Using red as a dominant color throughout the design, which is strongly associated with the issue and helps emphasize urgency and visibility. The imagery selected is to help reinforce the message while remaining respectful and impactful.
Overall, the goal was to create a piece that not only raises awareness but helps encourages viewers to pause, engage, and reflect on the seriousness of the issue.
