nourish prototype app
Nourish is a recipe app designed to help users discover new recipes, eat healthier, and stay on a budget while grocery shopping.
Defining the project scope, including goals and constraints, and identifying the target audience was first before beginning the wireframe process. Also developing user personas, key content areas, and completing a competitive analysis helps support and have a better understanding of the existing market
The logo features a typographic mark that incorporates a chef symbol within the letter "O", helping visually connect back to the identity and purpose of the app. The color palette was chosen to feel fresh, approachable, and aligned with themes of health and nourishment.
The design process began with low-fidelity wireframes to explore layout, structure, and content hierarchy. This step ensured that the app's flow and functionality were clear before moving into higher fidelity design.
After refining the structure, developing high-fidelity wireframes to establish the visual direction and final interface design.
Once the prototype was completed, user testing was conducted to gather feedback. This phase help identitfy areas that needed refinement and to make adjustments before before finalizing the prototype.
nourish prototype app
Nourish is a recipe app designed to help users discover new recipes, eat healthier, and stay on a budget while grocery shopping.
Defining the project scope, including goals and constraints, and identifying the target audience was first before beginning the wireframe process. Also developing user personas, key content areas, and completing a competitive analysis helps support and have a better understanding of the existing market
The logo features a typographic mark that incorporates a chef symbol within the letter "O", helping visually connect back to the identity and purpose of the app. The color palette was chosen to feel fresh, approachable, and aligned with themes of health and nourishment.
The design process began with low-fidelity wireframes to explore layout, structure, and content hierarchy. This step ensured that the app's flow and functionality were clear before moving into higher fidelity design.
After refining the structure, developing high-fidelity wireframes to establish the visual direction and final interface design.
Once the prototype was completed, user testing was conducted to gather feedback. This phase help identitfy areas that needed refinement and to make adjustments before before finalizing the prototype.
A motion graphic advertisement was created to build on the "Love at first ding" concept to adapt for digital and social media platforms.
The goal was to translate the static idea into a more engaging and interactive format.
Overall, this extension of the campaign demonstrates how the concept can adapt across different media, while maintaining a consistent tone and message.
The design process began with low-fidelity wireframes to explore layout, structure, and content hierarchy. This step ensured that the app's flow and functionality were clear before moving into higher fidelity design.
After refining the structure, developing high-fidelity wireframes to establish the visual direction and final interface design.
Once the prototype was completed, user testing was conducted to gather feedback. This phase help identitfy areas that needed refinement and to make adjustments before before finalizing the prototype.