Oath is a instant oatmeal brand which includes a single serve cup design, a four pack wraparound sleeve, and a sticker sheet.

Developing the packaging began by researching current existing oatmeal brands to help better understand how products are typically presented and positioned within the market. The market tends to follow a fairly traditional and minimal approach.

From there, focusing on creating a more visually engaging and vibrant design system that would stand out on the shelf compared to its competitors. The goal was to create something more modern and eye catching while still feeling appropriate for the product category.

Overall, the system was designed to increase shelf impact and help differentiate Oath in crowded market.