tinder campaign
gold award - aafcm
Tinder’s voice is flirty, witty, and playful, so each headline was designed to reflect that tone while still communicating the core idea.
Starting with a broad ideation phase, brainstorming a range of possible headlines. One concept that stood out was the idea of incorporating the Tinder notification. That led to the headline “Love at first ding,” which plays on the familiar notification sound and implies that finding love can start with a simple match.
Continued building on that idea of implication suggesting what the app does and the potential impact it can have on a user’s life, without stating it directly.
Overall, the campaign focuses on subtle, engaging messaging that aligns with Tinder’s brand while inviting the audience to make the connection themselves.
tinder campaign
gold award - aafcm
Tinder’s voice is flirty, witty, and playful, so each headline was designed to reflect that tone while still communicating the core idea.
Starting with a broad ideation phase, brainstorming a range of possible headlines. One concept that stood out was the idea of incorporating the Tinder notification. That led to the headline “Love at first ding,” which plays on the familiar notification sound and implies that finding love can start with a simple match.
Continued building on that idea of implication suggesting what the app does and the potential impact it can have on a user’s life, without stating it directly.
Overall, the campaign focuses on subtle, engaging messaging that aligns with Tinder’s brand while inviting the audience to make the connection themselves.
tinder campaign
gold award - aafcm
Tinder’s voice is flirty, witty, and playful, so each headline was designed to reflect that tone while still communicating the core idea.
Starting with a broad ideation phase, brainstorming a range of possible headlines. One concept that stood out was the idea of incorporating the Tinder notification. That led to the headline “Love at first ding,” which plays on the familiar notification sound and implies that finding love can start with a simple match.
Continued building on that idea of implication suggesting what the app does and the potential impact it can have on a user’s life, without stating it directly.
Overall, the campaign focuses on subtle, engaging messaging that aligns with Tinder’s brand while inviting the audience to make the connection themselves.
A motion graphic advertisement was created to build on the "Love at first ding" concept to adapt for digital and social media platforms.
The goal was to translate the static idea into a more engaging and interactive format.
Overall, this extension of the campaign demonstrates how the concept can adapt across different media, while maintaining a consistent tone and message.
